History of the chosen product

Cadbury dairy milk product:

The product that I have chosen is Cadbury dairy milk chocolate is a deliciously creamy Cadbury dairy milk chocolate made with fresh milk form the British Iseles and Ireland with a mouthy of mmm to someone's taste in every piece. 

Launching of the product:

Cadburry first launched this product in 1905.

The audience of the product:

The audience of the product would be aged at 5+ children/teens/adults this product is a luxury product so not all people is a need product that you need this product to survive but this product no all people would buy the product is only £1 - £1.49 which anyone can buy but not all would buy this product because they might have allergies or might not have interest in chocolate or might not like chocolate.

The packaging:

The packaging of the product is very appealing to the younger generation because the packaging is purple and appealing which makes more people buying the product so then they know what chocolate they are buying and its unique to other chocolate flavours and brands so then its more vibrant to the customers eyes and they would buy the product. 

The previous campaigns of Cadbury dairy milk:

The latest campaign that Cadbury dairy milk chocolate was the "Garage" which where Cadbury was showing that, and the meaning of this campaign is to bring people closer and to show to love everyone the same way you love your others so its gives people a message of without any people there would not be nothing that a person would face without a person helps or motivation/help this well then became very successful because people got emotional so people where buying a lot of chocolate because people were getting emotional the point where they have had this campaign in was located in Birmingham, London where they had the campaign operating where they had all the people emotional the call to action of this is that they used to influence the customers they used different scenarios and images/videos that that the audience looked back and got all emotional and ate a lot of chocolate to help their emotions reduce and feel much more better about themselves this is why it became very successful. 

Ther ideas that I might use form this campaign:

The ideas that I might be using form this campaign is that how they made the audience feel what they are expressing and show what life is really all about with my ideas I have chosen many but there are all linked in with each other showing the audience that they can learn something or do something to help or learn life lessons that will help them in the future so this aspect I will use for my project so then its more successful like this campaign and show what people might be facing in life.