Final SWOT idea

Final idea:

The idea that I will be going further with is the first idea because it's really given, she younger generation what you should really feel about your parents love to their children and it gives a better look at what the advert is and how without their love/motivation you will not be anywhere without it so it really gives the child a lesson or think back of what wrong things he has done to make his parents feel bad well then they know that they have someone that will forgive and believe them which give a people sense of what people have to really be like with their parents. 

History of the chosen product

Cadbury dairy milk product:

The product that I have chosen is Cadbury dairy milk chocolate is a deliciously creamy Cadbury dairy milk chocolate made with fresh milk form the British Iseles and Ireland with a mouthy of mmm to someone's taste in every piece. 

Launching of the product:

Cadburry first launched this product in 1905.

The audience of the product:

The audience of the product would be aged at 5+ children/teens/adults this product is a luxury product so not all people is a need product that you need this product to survive but this product no all people would buy the product is only £1 - £1.49 which anyone can buy but not all would buy this product because they might have allergies or might not have interest in chocolate or might not like chocolate.

The packaging:

The packaging of the product is very appealing to the younger generation because the packaging is purple and appealing which makes more people buying the product so then they know what chocolate they are buying and its unique to other chocolate flavours and brands so then its more vibrant to the customers eyes and they would buy the product. 

The previous campaigns of Cadbury dairy milk:

The latest campaign that Cadbury dairy milk chocolate was the "Garage" which where Cadbury was showing that, and the meaning of this campaign is to bring people closer and to show to love everyone the same way you love your others so its gives people a message of without any people there would not be nothing that a person would face without a person helps or motivation/help this well then became very successful because people got emotional so people where buying a lot of chocolate because people were getting emotional the point where they have had this campaign in was located in Birmingham, London where they had the campaign operating where they had all the people emotional the call to action of this is that they used to influence the customers they used different scenarios and images/videos that that the audience looked back and got all emotional and ate a lot of chocolate to help their emotions reduce and feel much more better about themselves this is why it became very successful. 

Ther ideas that I might use form this campaign:

The ideas that I might be using form this campaign is that how they made the audience feel what they are expressing and show what life is really all about with my ideas I have chosen many but there are all linked in with each other showing the audience that they can learn something or do something to help or learn life lessons that will help them in the future so this aspect I will use for my project so then its more successful like this campaign and show what people might be facing in life. 

SWOT Analysis of initial ideas

Initial ideas

Response to the client brief

Cadbury dairy milk chocolate:

The Cadbury dairy milk chocolate is a deliciously creamy Cadbury dairy milk chocolate made with fresh milk form the British Iseles and Ireland with a mouthy of mmm to someone's taste in every piece. 

Explanation of demographics:

The information that I have on Cadbury's audience is 5 - 10-year-olds and older people going in till 60+ of age this is because the consumers of this age group are expected to prefer chocolates than other confectionary and best satisfy their needs. The way I will be ensuring that I aim at hat audience making the chocolate making it look very good and having child objects that would appeal to that audience so then they can get targeted at that and appeal to it. The advantages of this are that this audience is more of many taken by the whole population which are mostly kids so then it can be easier to target at and are more likely to get attacked to the chocolate. The cons that might be foreseen are that most children might get addicted because of the sugar content in the chocolate and another is some kids might be rested because of their parents that don't allow the or the child might have allergies that may not allow them to have the chocolate. 

Conventions:

In adverts I would hope to see in many adverts are catchy headlines, powerful images, benefits of the product and the audience, your unique advantages, logo and call to action. I will add these to my adverts using the logo shown in the corner of the advert, have the characters in the adverts showing the benefits of the chocolate and how its helps, showing an image of the chocolate and chocolate oozing out of the chocolate and have a catchy slogan so then the audience can remember the slogan so then when they see the chocolate it reminds of the ads slogan. 

Industry requirements:

The institution that I will be using is Cadbury producing the chocolate campaign advert. The information about this institution is that this is a TV/Radio advert. The pros and cons of TV adverts are firstly the pros are that TV adverts reach a lot of the audience; TV adverts are the efficient way to send a message to the audience, it delivers fame and trust to the business/institution, and it attaches personality to the business secondly the cons are that a TV advert can be very expensive and the meeting messages to the audience on the advertisement is hard to understand or show. The pros and cons of Radio adverts are firstly the pros are that you can target at the right target audience, there is more flexibility on a radio advert, listeners increase when the audio increases, radio adverts are affordable, mostly car drivers are the captive audience on the radio adverts and repetition is always key when on a radio advert secondly the cons are that most key radio spots can be quite expensive, most listeners tune out of the radio to mostly change the station or got bored, the repetitive side of the radio adverts is that it can be expensive and not every product benefits on a radio advert. The target audience are 5 - 10-year-olds which means that the advert has to be child friendly and target at the younger audience because if they don't then it would be disturbing and cause issues for the parents or the ASA will have to take it down and take the complaints of their issue that they haven't taken it down before so they would have to be careful of what they include in the adverts and what they say so then it want get taken down and not being the product being sold. The institutions information that will be included are the credits, links, producer information, producer and more. 

Medium:

The medium that would be working on is a TV/Radio. The type of text that I will be producing within the medium is an advert. The genre is that it will be family comedy so then it targets at the younger audience. 

Evaluation of skills:

The skills that I will need to film this advert is experience with a camera, have experience with editing videos and images, technological experience, flexible creativity, written and visual storytelling, decisive and problem-solving leadership and communications. 

The issues that might be found are maybe that there might be software or hardware issues so then to reduce this I could always look back at the software and look if the hardware is safe to use to solve these problems of happening.