Evaluation

TV advert

https://youtu.be/xH9O2XL6gfM

Legal and ethical considerations

Risk assessment

Cast list

Storyboard

Radio advert

https://youtu.be/wKK8HsXsa9Y

Final pitch video

 

https://youtu.be/DGa1kJyQHhM

Flat plan

 

The final pitch

If the hyperlinks do not work here, they are at the bottom:

https://youtu.be/W6MzIcm_EoU - The bus adverts

https://youtu.be/oOUSDPgfY2M - The Oreo and Cadbury advert 

https://youtu.be/u8z8Def3gDs - The radio Cadbury advert 

Script for the TV advert

Script for the Radio advert

 

Location reccis

Locations:

The locations that I might or will use is a park and the other location would be a rural area/rural forest.

 

The first location that I have chosen is the park because the idea that I have chosen is about a kid losing his balloon but then his dad/brother gives him a Cadbury chocolate to feel better I want to get sad about losing the balloon so this location really links with my idea, and it will give my viewers the message easier and will understand the purpose of this advert so then they can start learning and respecting their Olders/parents but I have chosen the park because its free to do anything and will be better for us to film and easier have access to the park and will not cost anything to film or to go there. 

The second location that I have chosen is a rural area/forest because the idea is about keeping people relationships together and strong so then when publishing the advert, it gives the younger audience a little sense of how a kid should be like with their parents or Olders and the second location shows how the relationship with the person is and how link/love is really strong and it gives the audience what they're missing out with their parents/sibling that they can do to have a better bond with this location it would give a better bond with characters and the viewers so this location would give a message of bond or how the viewers can bond with their siblings/parents. 

Location comparison:

Park:

Advantages:

• Free to film 
• Easy to film
• Variety of parts to film 
• Not always busy 
• Natural lighting 
• Real shadows form people/buildings
• The lighting can be advantage for the filming process 

Disadvantages:

• The issue of filming random people 
• Loud noises 
• Interruption
• Disturb other people 
• Might cause harm to others 

Forest:

Advantages:

• Lots of locations provided 
• Alot of space 
• Alot of rural aspects for the advert 
• Gives a good landscape when filming 
• There are no people that might disturb the filming 
• No disruption 

Disadvantages:

• Permit needed to film 
• Can easily be lost 
• Can be dangerous to film 
• Not good service or a source of internet 
• Hard to see where you might be or where you are going

Conclusion (Final decision):

The conclusion would be filming in the park because it would be cheaper and better for me because I have more knowledge of the park and the forest would be hard for me to go back and forward to film scenes and if I got to the park to film it will give me a better opportunity to film because I wouldn't have to worry about going back and forward it would cost nothing to go to the park to film and travel then going to the forest and paying for travel and the permit to film in the forest the park would look more lively then the forest so then it really does make the younger target that I'm targeting at watch it because then they can feel like that they are in the advert but if I filmed in the forest it would not be lively at all so the younger audience would not care about the advert because 5+ year olds like lively things so I need the background to be lively and the best thing to film in the park I can get people to be in my advert so then it's easier for me to do it myself so that's why I will be filming in the park. 

Final SWOT idea

Final idea:

The idea that I will be going further with is the first idea because it's really given, she younger generation what you should really feel about your parents love to their children and it gives a better look at what the advert is and how without their love/motivation you will not be anywhere without it so it really gives the child a lesson or think back of what wrong things he has done to make his parents feel bad well then they know that they have someone that will forgive and believe them which give a people sense of what people have to really be like with their parents. 

History of the chosen product

Cadbury dairy milk product:

The product that I have chosen is Cadbury dairy milk chocolate is a deliciously creamy Cadbury dairy milk chocolate made with fresh milk form the British Iseles and Ireland with a mouthy of mmm to someone's taste in every piece. 

Launching of the product:

Cadburry first launched this product in 1905.

The audience of the product:

The audience of the product would be aged at 5+ children/teens/adults this product is a luxury product so not all people is a need product that you need this product to survive but this product no all people would buy the product is only £1 - £1.49 which anyone can buy but not all would buy this product because they might have allergies or might not have interest in chocolate or might not like chocolate.

The packaging:

The packaging of the product is very appealing to the younger generation because the packaging is purple and appealing which makes more people buying the product so then they know what chocolate they are buying and its unique to other chocolate flavours and brands so then its more vibrant to the customers eyes and they would buy the product. 

The previous campaigns of Cadbury dairy milk:

The latest campaign that Cadbury dairy milk chocolate was the "Garage" which where Cadbury was showing that, and the meaning of this campaign is to bring people closer and to show to love everyone the same way you love your others so its gives people a message of without any people there would not be nothing that a person would face without a person helps or motivation/help this well then became very successful because people got emotional so people where buying a lot of chocolate because people were getting emotional the point where they have had this campaign in was located in Birmingham, London where they had the campaign operating where they had all the people emotional the call to action of this is that they used to influence the customers they used different scenarios and images/videos that that the audience looked back and got all emotional and ate a lot of chocolate to help their emotions reduce and feel much more better about themselves this is why it became very successful. 

Ther ideas that I might use form this campaign:

The ideas that I might be using form this campaign is that how they made the audience feel what they are expressing and show what life is really all about with my ideas I have chosen many but there are all linked in with each other showing the audience that they can learn something or do something to help or learn life lessons that will help them in the future so this aspect I will use for my project so then its more successful like this campaign and show what people might be facing in life. 

SWOT Analysis of initial ideas