Case study advert:
Cadbury dairy milk bubbly:
The product in the advert is Cadbury dairy milk bubbly, which is a chocolate that has bubble-gum in it. The year that this was produced in 2019, this advert has been displayed in the highway in India and other west Asian countries which is a billboard that shows the chocolate this advert is created for specific country's because chocolate and bubble gum are only liked in the west Asian countries, I found this on the internet just searching Cadbury chocolate around the world. The product in the advert is Cadbury dairy milk bubbly, which is a chocolate that has bubble-gum in it. The year that this was produced in 2019, this advert has been displayed on a TV advert only for the west Asian countries I found this advert online the same way I found the billboard and the chocolate on the internet.
Jeep:
The product in the advert is a Jeep that is suited for different terrains and more of a better car then some other terrain cars. The year that this product was produced in 2019, this advert has been displayed in different posters on a shop or on a larger scale on billboards in different parts of Europe this was specifically in central Paris near the luxury side of Paris where Gucci and more other big brands this product is for everyone but is was advertised in Europe and was targeted more at Europe but it is available in most countries except certain countries because of conflict or politics, I found this on the internet just searching car adverts in Europe. The product in the advert is Jeep, which is a car. The year that this was produced in 2019, this advert has been displayed on a TV advert for the whole of Europe and certain other countries I found this advert on the internet.
Aims of case study:
Cadbury dairy milk bubbly:
0:10 - 0:20 where they take out the chocolate and she implement her face as there is a bubble in her mouth which makes the audience show that they can only get together with that bubble. The aim of this advert which is the billboard to increase sales of this chocolate shown on the billboard where they show the chocolate as a very nice food ingredient surrounding the chocolate to show how nice the chocolate is and people need to try this shown how the chocolate is very nice and could help you feel better about yourself and the slogans show some of the things that have been shave said about the chocolate to show that its safe and the chocolate is very well to eat.
Jeep:
0:24 - 0:30 where they see holding hands and smiling and the car is there looking nice in the terrain it can stand the ways of the terrain. The aim of this poster is to introduce a new product to the market to show I the poster it shows how it's very good-looking SUV and the surrounding of the car shows how the car is suited for the outside terrain and the car is suited for the outside better than other cars shown of the beach surrounding to show that it can take a lot of these terrains that it can face but for this car they can drive everywhere.
Target audience of my case study adverts:
Cadbury dairy milk bubbly:
The Cadbury dairy milk bubbly is targeted at ages 2 - 8+, they aim at all types of sexuality's because they have different chocolates and packaging's to persuade the other communities like the LGBTQ+, soon as Cadbury dairy milk is a wide spread chocolate available in all of the world it is targeted at all ethnicities which they have specialised chocolates for different countries to have different likes of chocolate for different countries so then they have good ties with other countries and the lifestyles it targets at is all because the chocolate itself is quite cheap for 0.60p - £1.00 so it provides everyone can have a chocolate it doesn't matter what state you are in you can still afford the chocolate, the chocolate is appealed to the audience using the male gaze to show the female bighting the chocolate with sexual tension and with eye contact to attract more older adults to eat the chocolate because gains sexual tension and the chocolate itself can target kids because it's a chocolate and the packaging which is vibrant and colourful so shown in the time 0:16 - 0:22 which shows how wonderful it is that's how it attracts more verity of audience the interests that Cadbury would aim at are to show that Cadbury implements a lot of ideas for other countries to enjoy unique chocolates that they would buy and is more likely to have more brand awernace and have more customers that can influence the product. Jeep:
The jeep is targeted at ages at under 25: 1% 25 - 54: 38% 55 - 64: 30% 65 and older: 31%, they aim at all types of sexualities because there is no car that is determined to be for males or females it's all unisex because there has been no car that jeep has made that has only been for a male or female so there cars but the life style they aim at are at people that like to have small adventures or like to travel or have enough money to buy this car the ethnicity it aims at is all because it don't really target at any person ethnicity it's for everyone to drive, use and buy shown in the time 0:24 - 0:30 where they are having fun and showing what adventure they are having is really thrilling and exciting so it tells the audience that they need a car like that so then they can ride around and have their little adventures so then it can inspire people to travel and so more things in life before it goes the interests that jeep would aim at are lots of people that like to have adventures so then it can introduce a new product to other people that like the product and has aims at people that cars that can adapt to lots of types of environments and more to influence more people to ravel around more. Key message of my case study adverts:
Cadbury dairy milk bubbly:
The adverts key message is to join the Cadbury dairy milk in celebrating and cheering for our girls who are making spectacular success stories and merging as powerful role models for the youth which means that they have shown in this advert is that they are promoting that the effort the girls have put in have done very well and are being supported to show that the girls have the support they need and have done the best in the past to get a better future which is not shown in the advert but in the description under the video.
Jeep:
The advert key message is that I bought a jeep to inspire the product as the best and to show the jeeps customer service and more is better in each advert and any new or old advert, they have shown something they have improved in like customer service in this advert and they show in the advert a person that drives a jeep was enjoying their ride to show that there customer experience is the best then other car companies.
Approach of my case study adverts:
Cadbury dairy milk bubbly:
The adverts are to thrill and excite their customers to show how they can have bubble gum in their chocolate and it bigger than other chocolate they have made so then its more reasonable and fairer this will make the customers more thrilled and excited about the chocolate shown in the advert where she was eating the chocolate, she felt so excited thrilled how big the chocolate is and the three is bubble gum in the chocolate shown in the time of the trailer in 0:16 - 0:20 where she gets the chocolate and is very excited and thrilled about it so the chocolate makes the customers to be thrilled and excited. grammar
Jeep:
The advert is to inspire people to have a travel around and have more fun in life shown in the time where they are having fun together because they had their own adventure which made them have a better connection with each other which is trying to help relations with people when you travel around shown in the time 0:24 - 0:30 so to show jeep shows that jeep makes people inspire at their cars so it makes them show that they can help more than being traveling around its helps to keep everyone keep together inspiring by the seat because everyone stays on the seats. Representation in my case study adverts:
Cadbury dairy milk bubbly:
The advert represents how the young adult relationship to show how sweet a young adult's relationship can be sweet using the chocolate to be the sweetener and the people having a better relationship if there was something sweet in their life. Where it shows in the advert where they are having fun together and enjoying life but what made it better shown in the time 0:16 - 0:20. Where they are having fun but when the man takes out the chocolate then he plays around with it by blowing at it and then passes it to the woman and she bites it with a lot of joy which shows that if they didn't have that chocolate it wouldn't be that awarded and weird but when he takes out the chocolate then they act more together they feel more secured with each other and then he passes the chocolate to the woman and they were better together because they had the chocolate with here to link to the sweetness of their relationships so it makes them feel more better together so this helps the sell the product properly because then it can help the relationships out there that chocolate can fix the gap and make the relationship sweeter. Jeep:
The advert represents how long and fun a relationship can be shown with the car having a long journey in the car which was the jeep and its comfortable to show that the relationship is safe and steady with. The jeep shown in the advert where they are in the car together and when they came out of the car they were playing around and having fun and it seemed they felt safe when they are playing the woods because they have a jeep shown in 0:24 - 0:30. Where they are having fun together this is shown where they are in areas and terrains that they are not familiar with which might make feel uncomfortable or unsafe but they don't because they each other traveling around in a jeep to have secure and safe relationship this helps them to sell their product because people would only buy the product because it's safe and secure for the passengers/driver and they add the two people in which makes them feel more secure because they felt secure and safe so the customers would trust the car. Campaign logistics for my case study adverts:
Cadbury dairy milk bubbly:
0:00 - 0:04 where they show the view outside of the hotel which is the beach where that would show that is a hotel in Islamabad the advert was scheduled online to say at 4pm but had to do it early to reduce costs of the advert and the billboard was placed on the main road in Pakistan outside of the exit and entry of Islamabad but if they have shown their surroundings it would give Pakistan a good name showing that the Pakistan is a good place to stay so if they did that they would have introduced more customers to show that Pakistan was the right place to film the advert but other than that they targeted most of the population because the price of chocolate is very low.
Jeep:
The advert was filmed in north America but was targeted people in EU so then they could get a bigger profit form the advert if they film it for the EU citizens shown in the advert, they have filmed in the north America shown in the terrain and the roads because they have roads mostly in rural areas in America so then no one will get lost the time that it was filmed was 5pm because they wanted the sun to be down as well so then it gives it that nice shine to it and the poster was located in all parts of countries some of those countries was Germany, France, and more in the EU the advert was streamed and scheduled for 6pm but they did earlier so then they have more time to stream it to the other countries in the EU which would make the quality more worse when traveling that far they have reached a lot of people most of the population because jeep is very popular in the EU because it's very reliable for most people then other cars so they have targeted a lot of people and the schedule was fine for the audience.
Chose media for my case study advert:
Cadbury dairy milk bubbly:
The advert is a print advert (billboard), and the other advert is TV advert. The advert uses medium to present the advert the TV advert has medium of 5 devices maybe even more like your phone, radio, tablet, TV and more devices you can see or stream on and the print base advert has no medium except taking a picture of it and sending it on social media or sharing with friends the advert is suited to this type of mediums because they have been with a advert that has a physical and another advert that is not physical instead digital.
Jeep:
The advert is a print advert (poster), and the other advert is a TV advert. The medium to present the advert the TV advert has medium of 5 devices maybe even more like your phone, radio, tablet, TV and more devices you can see or stream on and the print base advert has no medium except taking a picture of it and sending it on social media or sharing with friends the advert is suited to this type of mediums because they have been with a advert that has a physical and another advert that is not physical instead digital.
Call to action for my case study advert:
Cadbury dairy milk bubbly:
The advert mechanism response would be on social media/website address and the expected reactions to change your lifestyle I'm not sure where they have put anything on the advert, but they have added a section on the bottom for more details for the advert like there was a hyperlink to the website where you could I've a response about the taste of the chocolate or what do you think about the chocolate and there was Cadbury dairy milks twitter page to see the comments of what they thought of the chocolate and then people would reply on different peoples comments and the expected reaction was to change life style because it makes more people to have more fun and go out more or have more adventures with their loved ones the mechanism response and expected reaction from the time of the adverts 0:16 - 0:20, is very appropriate for the product because chocolate can be very sweet and fix a lot of things and can change certain lifestyles because you can't get sad over chocolate. These adverts link together with the purple bubble effect on the billboard and the tv ad shown how they have the same colour effect and attraction which makes it easier to look at and attracted at shown with the colour scheme and the looks of the aesthetics of the chocolate, so it makes the audience of looking for this chocolate to see how it taste and what it really creates a better chocolate with a fresh breath. Jeep:
The advert mechanism response would be social media/email/website address and the expected reactions to change your lifestyle and to go out and find more information, but they didn't put anything on the advert except the advert terms very tiny on the right lower corner but the mechanism response was that there was a hyperlinks to their email system on their website, a hyper link to their website so then you cans tell how the experience was and how the car is and another link is to there twitter page jeeps twitter page so then you can talk about what you think and what other people think about the car made by jeep and the expected response was to change your lifestyle and go out and find more information because they have a car they are trying to influence people to travel around and see more of the world with their jeep and to go out and find more information shown in the time in the advert 0:24 - 0:30 of which means that they will be traveling around to see more and more to have more advanced knowledge about the car and the journey so then your more advanced and excited for the next adventure the mechanism response and the expected reaction is very appropriate for the customers because they are trying to influence more people to travel more and find out more information about the jeep. These adverts link together with the car because it shows the poster the jeep being on a beach and in the adverts, it shows it being on the beach and other terrains around the rural areas which shows the connection of how the car is suited for all things that this car cannot handle so it shows the reliability of the car and that it shows the best of the travel with the jeep and it promotes more people to travel around and see the rest of the world. Legal and ethical issues for my case study advert:
Cadbury dairy milk bubbly:
The advert legal and ethical issues that might affect the advert is the permission to film and intellectual property, the permission of the filming is in the hotel so they would have to ask permission if they have not, they can sue the producer or Cadbury dairy milk shown in the time 0:00 - 0:04 and the intellectual property is where they are together someone else have already of done that or had a thought of doing it shown in the time 0:16 - 0:20 where they are together but most people think of doing this or actually doing this in their own time to manage this they could change up what they could do is to change up the scene together which they did when he blown on the chocolate before giving it and the filming permission they could ask the manager for permission prior before so then they can film in the hotel. Jeep:
The advert legal and ethical issues that might affect the advert is the permission to film and the performance rights, the permission to filming is in the rural areas but the locals might own it, or the government would have to ask for permission for filming in that area then they can't and the actors in it would have to act safe and not trying to get hurt then it wouldn't affect the advert or harm the viewers that might be in it send they can't act with any sexual affects to the other actor because it's under the age group that they have targeted at that they need to keep its censored to that age group that the video is targeted at shown in 0:24 - 0:30 where there are different locations and actions going on in these scenes to manage this they can ask permission to the locals or the government to ask if they can film so then they don't film without warning people or filming the wrong things and the actions of the actors they should do the things that the script says and if it don't feel right go back to the screen writer to change it or go over it so then the actions is all right and there is nothing wrong with it. Regulations issues for my case study advert:
Cadbury dairy milk bubbly:
The advert stayed within ASA guidelines shown with no harmful there were no harmful actions or words, and they haven't put, and they didn't have done anything to target at 18+ community except the information of the chocolate so there is no harm to the younger viewers when they were sitting, they did not do anything sexual with each other so then it makes the audience watch it because they don't want to target the wrong audience they want to target most of the younger generations and they stayed on the ASA guidelines so they don't need to anything else to change anything they stayed on the guidelines of the ASA so they did good for their advert so then they can target at the right audience so it's fine.
Jeep:
The advert stayed within ASA guidelines shown with safe driving and no harm to the actors there is no target of 18+ community so there is no harm to the younger viewers when they were driving, they were driving very safe and slow so then it doesn't influence people to drive fast and when the actors came out of the car they didn't do anything to daring or harmful they were just hugging and walking on a log so they have not influenced anything that is harmful to the audience or the actors and the crew they don't need to do anything else to fix anything because they haven't done anything to break the ASA guideline's so they have done the best to stay on the guidelines.
